SCB

Whether a company is creating a new brand or product, maintaining its relevance or position, or reviving a brand, it is important to connect with key influencers within the target group.

SCB uses a proprietary approach, starting with our in-house network, to access the relevant influencers for each client.

Influencers can reveal pivotal insights into new trends. Their buy-in secures the acceptance of your products.

SCB’s services fall into 3 broad categories:

» Research / Consumer and
Customer Insights

» Strategic Marketing
Planning and Brand Building
» Innovations & New Product
Development

American Express
Bacardi Martini
British American Tobacco
BP
Bord Bia
Burger King
Carlsberg Group
Christie's
Coca-Cola
DX
Estée Lauder
Ford Motor Company
Harrods
Hewlett Packard
Net-A-Porter
Nokia
Pernod Ricard
RBS
SAB Miller
Spotify
Starwood Hotels
Temperley London
Topshop

2012-01-05

Influencer Insights for Bombay Sapphire in China, Japan, Korea
On behalf of Bombay Sapphire gin, SCB completed a comprehensive...

2011-10-12

SCB Delivers Men’s Trends for P&G
On behalf of Procter & Gamble, SCB delivered a...

2011-10-03

SCB Conducts Trendsetter Research for SAB Miller India
SCB completed a detailed study of the influencer system...