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SCB Marketing Services        
             
While every client’s needs are different, most find that following SCB’s four service categories lead to brand
marketing success. Most of our clients work with us across the four categories in a systematic fashion, but we also
work on a project basis within each category.
             
Research / Consumer and Customer Insights   Strategic Marketing Planning and Brand Building   Sales & Marketing Programs   Brand Activation
  • • Trend Reporting
  • • New Product Development
  • • Issue Research
  • • Focus Groups
  • • Positioning Research
  • • Tracking
  • • Advertising and Promotion    Research
  • • Competitive Insights
  • • Insider Insights
  • • Product Launch Strategy
  • • Brand Development and    Evolution
  • • Brand Revitalization
  • • Localization
  • • New Media / Touchpoints
  • • PR and Communications
       Strategy
  • • Influencer Buy-In
  • • Customer Acquisition Programs
  • • Trade Marketing Programs
  • • Loyalty Programs
  • • Integrated Sales & Marketing    Programs
  • • Customer Experience / CRM
  • • Influencer Seeding Activation
  • • PR
  • • Event Marketing
  • • Product Placement
  • • Mystery Shopping
  • • Partnerships
  • • Online / Mobile Marketing
  • • Sponsorship