SCB





While every client’s needs are different, most find that the following SCB’s service categories lead to brand marketing success. Most of our clients work with us across the three categories in a systematic fashion, but we also work on a project basis within each category.

» Research / Consumer and Customer Insights	» Strategic Marketing Planning and Brand Building	» Innovations & New Product Development
• Trend Reporting • Communications Research • Influencer Insight • Influencer Seeding / Feedback • Trade Insight • Segmentation • Issue Research • Segment Deep Dives • Concept Validation • Positioning Research • Consumption Moments • Point of Purchase • Brand Audits / Health Checks • Pricing • Market Intelligence • Touchpoint Analysis	• Product Development Concept and Strategy • Influencer Strategy • Marketing Plans • New Product Launch • New Product & Evolution • Image Change / Modification • Customer Acquisition • Trade Strategy • Communications Strategies • Localisation Strategies • Strategic Alliances • Scenario Planning • New Market Entry • Network Development • Retail Placement	• Idea Generation • Concept Development • Core Product Revision • Line Extensions • Repositioning • Realisation • Design & Architecture • Naming • Campaign Development • Touchpoint Development • Concept Stores / Retail Enviroments • Visualisations • Workshop Facilitation