SCB





While every client’s needs are different, most find that following SCB’s four service categories lead to brand marketing success. Most of our clients work with us across the four categories in a systematic fashion, but we also work on a project basis within each category.

Research / Consumer and Customer Insights	Strategic Marketing Planning and Brand Building	Sales & Marketing Programs	Brand Activation
• Trend Reporting • New Product Development • Issue Research • Focus Groups • Positioning Research • Tracking • Advertising and Promotion Research • Competitive Insights • Insider Insights	• Product Launch Strategy • Brand Development and Evolution • Brand Revitalization • Localization • New Media / Touchpoints • PR and Communications Strategy	• Influencer Buy-In • Customer Acquisition Programs • Trade Marketing Programs • Loyalty Programs • Integrated Sales & Marketing Programs • Customer Experience / CRM	• Influencer Seeding Activation • PR • Event Marketing • Product Placement • Mystery Shopping • Partnerships • Online / Mobile Marketing • Sponsorship