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While every client’s needs are different, most find that the following SCB’s service categories lead to brand
marketing success. Most of our clients work with us across the three categories in a systematic fashion, but we also
work on a project basis within each category.
             
» Research / Consumer and
   Customer Insights
  » Strategic Marketing
   Planning and Brand Building
  » Innovations & New Product
   Development
 
  • • Trend Reporting
    • Communications Research
    • Influencer Insight
    • Influencer Seeding / Feedback
    • Trade Insight
    • Segmentation
    • Issue Research
    • Segment Deep Dives
    • Concept Validation
    • Positioning Research
    • Consumption Moments
    • Point of Purchase
    • Brand Audits / Health Checks
    • Pricing
    • Market Intelligence
    • Touchpoint Analysis
  • • Product Development Concept
       and Strategy

    • Influencer Strategy
    • Marketing Plans
    • New Product Launch
    • New Product & Evolution
    • Image Change / Modification
    • Customer Acquisition
    • Trade Strategy
    • Communications Strategies
    • Localisation Strategies
    • Strategic Alliances
    • Scenario Planning
    • New Market Entry
    • Network Development
    • Retail Placement
  • • Idea Generation
    • Concept Development
    • Core Product Revision
    • Line Extensions
    • Repositioning
    • Realisation
    • Design & Architecture
    • Naming
    • Campaign Development
    • Touchpoint Development
    • Concept Stores / Retail
       Enviroments

    • Visualisations
    • Workshop Facilitation