SCB





While every client’s needs are different, most find that following SCB’s four service categories lead to brand marketing success. Most of our clients work with us across the four categories in a systematic fashion, but we also work on a project basis within each category.

Research / Consumer and Customer Insights	Strategic Marketing Planning and Brand Building	Innnovations & New Product Development
• Trend Reporting • Influencer Insight • Influencer Seeding / Feedback • Trade Insight • Segmentation • Brand Audit • Issue Research • Segment Deep Dives • Concept Validation • Positioning Research • Consumption Moments/Occasions • Point of Purchase • Insider Information / Market Intelligence	• Product Development Concept / Strategy • Marketing Plans • New Product Launch • Brand Development & Evolution • Image Change / Modification • Customer Acquisition • Trade Strategy • New Media Strategy / New Touchpoints • Communications Strategies • Localization Strategies • Strategic Alliances • Scenario Planning • New Market Entry	• Idea Generation • Concept Development • Core Product Revision • Line Extensions • Repositioning • Realisation • Design & Architecture • Naming • Campaign Development • Touchpoint Development • Concept Stores • Visualisations • Workshop Facilitation