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2013-01-09
SCB Partners Releases 2013 Lifestyle Trends
SCB has released its lifestyle trends for the year,...
2013-01-07
SCB Completes Timepiece Research for Burberry
To support the launch of Burberry’s new iconic...
2013-01-07
SCB Completes Romance eBook Research for HarperCollins
On behalf of HarperCollins, SCB conducted a series...
2012-10-23
SCB Completes Spirits Trends Research for Bacardi
SCB completed a study at emerging trends within trendsetter...
2012-07-13
SCB Completes Digital Advocates Research for Ford
On behalf of Ford, SCB conducted research to understand...
2012-07-13
SCB Develops Positioning Strategy for St. Regis Hotels
In anticipation of a series of new hotel openings in...
2012-05-25
SCB Completes Blogger Profile Study for Georg Jensen
On behalf of Georg Jensen, a leading luxury designer...
2012-03-19
SCB Completes Communications Research for Ford B-MAX
SCB conducted a range of communications focus groups...
2012-03-19
SCB Completes New York Research for Topshop
On behalf of Topshop, SCB conducted research with fashion...
2012-02-01
SCB Completes Consumer Research for Busaba Eathai
On behalf of Busaba Eathai, the London-based contemporary...
2012-01-05
Influencer Insights for Bombay Sapphire in China, Japan, Korea
On behalf of Bombay Sapphire gin, SCB completed a comprehensive...
2011-10-03
SCB Conducts Trendsetter Research for SAB Miller India
SCB completed a detailed study of the influencer system...
2011-08-22
SCB Completes Future of Grocery Retail Study for Bord Bia
On behalf of the Bord Bia, the Irish Food Board, SCB...
2011-08-05
SCB Completes Strategy Research for Ford of Romania
SCB was hired by Ford to conduct 360° research...
2011-05-31
SCB Completes Old Masters Research for Christie’s
On behalf of Christie’s, SCB conducted a global...
2011-05-06
SCB Completes Global Travel Retail Research
SCB completed a study on the global travel retail market...
2011-04-01
SCB Produces Dining Trends Report for American Express
On behalf of American Express, for its Centurion and...
2011-03-17
SCB Partners Focus Group for Lily Allen’s Lucy in Disguise Shop Airs on Channel 4
In order to inform the retail strategy, merchandise...
2011-02-07
SCB Completes EIP Research for Net-A-Porter
On behalf of Net-A-Porter, SCB conducted qualitative...
2011-02-07
SCB Completes Packaging Research for BP Castrol
SCB conducted pan-European research to test the appetite...
2011-01-06
SCB Develops Vision of 2030 for Coca-Cola
SCB undertook a comprehensive piece of research for...
2010-11-18
SCB Delivers Insights for Peroni in Ireland
To help Peroni expand its marketshare in lreland, SCB...
2010-11-02
SCB Completes High Net Worth Service Trends for Amex
On behalf of American Express, SCB produced a report...
2010-10-12
SCB Delivers Retail Technology Innovation Research for Topshop
On behalf of Topshop, SCB spoke to online retail and...
2010-09-13
SCB Completes Deep Dive Ethnographies for Ford of Europe
On behalf of Ford, SCB analyzed the current pick-up...
2010-08-02
SCB Completes Motorcycle Trends & Insights for BP
On behalf of BP Lubricants, SCB examined the wants...
2010-08-02
SCB Conducts Trendsetter Comms Research for Peroni
In order to inform its forthcoming cinema and print...
2010-05-10
SCB Completes Positioning Research for Perrier Jouët Belle Epoque
In order to increase Perrier Jouët Belle Epoque’s...
2010-04-15
SCB Completes Influencer Research for Estée Lauder
Estée Lauder commissioned SCB to collect the...
2010-04-06
SCB Completes Trend Setter Strategy for Peroni
To best position the Peroni brand with trendsetting...
2010-02-03
SCB Completes Influencer Research in Brazil and Mexico
On behalf of British American Tobacco, SCB conducted...
2009-12-14
SCB Completes Trend Setter Study for Topshop
On behalf of Topshop, SCB interviewed leading fashion...
2009-11-20
SCB Completes Menswear Study for Harrods
On the back of the launch of its newly renovated menswear...
2009-10-26
SCB Completes Premium Service Pricing Study for Spotify
SCB prepared a comprehensive report addressing consumers’...
2009-10-26
SCB Conducts European Proposition Testing for BP Castrol
Looking to increase its market share in independent...
2009-09-18
SCB Evaluates Sponsorship Effectiveness For Peroni
The first of its kind for a beer brand, Peroni's interactive,...
2009-09-11
SCB Delivers Global Trends For Burger King
SCB was engaged by Burger King to identify global trends...
2009-08-05
SCB Completes High Net Worth Insights for Harrods
On behalf of Harrods department store, SCB conducted...
2009-07-24
SCB Completes Heavy Duty Truck Research for BP Castrol
SCB produced a report for British Petroleum's Castrol...
2009-06-22
SCB Creates Lifestyle Training Programme for Amex Centurion
To service Centurion Cardmembers...
2009-06-21
Channel Communication & Shelf Appeal Studies for BAT
SCB produced a report for BAT examining...
2009-03-24
SCB Completes Hipster Deep-Dive for Miller Genuine Draft
To plan for the national launch of Miller Genuine Draft...
2009-03-10
SCB Completes Non-Resident Indian Research for Christies's
On behalf of Christie's, SCB completed deep-dive research...
2009-02-19
SCB Seeds Spotify Music Service
To support the UK launch of the newest online streaming...
2009-01-22
SCB Delivers Influencer Brand Adoption Report for BAT in Argentina
SCB conducted an influencer-based research project...
2008-12-10
Chinese Art Collector Insights Undertaken for Christie's
On behalf of Christie's, SCB completed an in-depth...
2008-11-03
SCB Produces Mature Adults Packaging Innovations Report for Coca-Cola
On behalf of Coca-Cola Europe, SCB produced a packaging...
2008-10-29
SCB Delivers On-Trade Strategy for Peroni and Pilsner Urquell Beers
SCB delivered an influencer strategy and on-trade outlet...
2008-08-29
SCB Delivers Influencer Marketing Programme for Hewlett-Packard
Hewlett-Packard's IPG (Consumer Printer Group) engaged...
2008-07-10
SCB Conducts Scenario Planning For Burger King
SCB was engaged to run a long-term scenario planning...
2008-07-04
SCB Researches Premium Brand Building Through Trade Marketing For BAT
SCB has completed a research project on building premium...
2008-06-18
SCB Researches Marketing of Christie's Financial Services
SCB researched collectors' reactions to Christie's...
2008-06-17
SCB Delivers Entertainment Retail Technology Report
SCB created a report on the latest trends in entertainment...
2008-05-22
SCB Delivers Influencer Strategies for BAT in Spain and Taiwan
SCB conducted an Influencer Marketing pilot programme...
2008-04-07
SCB Delivers Watches & Jewelry Insights for Christie's
Christie's commissioned two projects from SCB looking...
2008-03-06
SCB Supports Launch of Amex Centurion Lifestyle Service in Greater China
In preparation for the launch of the American Express...
2008-01-24
SCB Seeds the Nokia 7900 Crystal Prism
Nokia has collaborated with avant-garde creative designer...
2008-01-10
SCB Completes Diesel Fuel For Life Holiday Online Campaign
SCB completed a comprehensive holiday online campaign...
2007-12-21
SCB Completes Consignor Research for Christie's
On behalf Christie's, the global auction house, SCB...
2007-12-03
Carmelita Morales Joins SCB as Account Director
SCB welcomes Carmelita Morales as Account Director. She...
2007-11-22
SCB Delivers “Global Trends in Beauty: Online & Living Media” to Coty Inc.
SCB delivered a comprehensive report to Coty on the...
2007-11-21
SCB delivers Miller Genuine Draft Strategic Insights
SCB conducted in-depth research into the 18-24 population...
2007-11-15
SCB to Launch Rockstar Energy Drink in the UK
Rockstar will be hitting shelves across the UK on November...
2007-10-31
SCB Delivers Trends Forum in Singapore
The owners of Japans leading bars, clubs and restaurants...
2007-10-25
SCB Welcomes New Project Managers
SCB is pleased to welcome the two most recent additions...
2007-08-14
SCB Prepares for London Fashion Week – S/S2008
SCB is in the process of identifying high profile events...
2007-08-13
SCB Delivers Global Horeca Trend Ticker
SCB delivered to BAT a report on 10 best in class global...
2007-07-23
SCB Seeds Daisy Marc Jacobs Fragrance
SCB has been hired by Coty Inc. to handle the seeding...
2007-07-02
SCB Delivers “Trends in the QSR Business” Report to Burger King
Burger King commissioned a trend report from SCB Partners...
2007-07-01
SCB Seeds Rimmel Light Beam Lip Gloss
SCB is seeding Rimmel’s new Light Beam Lip Gloss at...
 
2012-07-13
SCB Develops Positioning Strategy for St. Regis Hotels

In anticipation of a series of new hotel openings in Europe, the Middle East and Africa, SCB developed a communications approach to discuss the international expansion of St. Regis Hotels, a Starwood brand.  Leveraging values based on the original New York Hotel, SCB constructed a strategy to link hotels in diverse formats, including city and resort hotels, iconic palace and new build properties.