A brand consultancy built on a deep understanding of lifestyle consumers and modern luxury

News

How luxury is reinventing experience

16.08.2018

In a time when almost every brand is doing ‘experiential’ marketing, how can luxury brands stand out?

Millenial parents

13.03.2018

Non-traditional, honest and ultra-informed, millennial parents are disrupting the way society and brands address families.

The product-less store

19.02.2018

Finding its role in a digitised world, offline retail is forgoing merchandise altogether.

Instant luxury

13.02.2018

How prestige brands need more than just their heritage.

Post-Meal: Snacking as the Future of Eating

26.09.2017

How our meals are downsizing and multiplying.

Career Resilience

01.08.2017

With technology and AI set to revolutionise the workplace – how will Generation Z adapt?

Taking the long view

31.07.2017

Brands that communicate long-term planning are gaining credibility in an uncertain environment.

Stepping In

28.07.2017

In a time of institutional failure, a growing number of brands are taking on civic responsibilities.

Air-hotels

20.07.2017

How the hotel industry is fighting its competition in the sharing economy with a set of evolved offerings.