A brand consultancy built on a deep understanding of lifestyle consumers and modern luxury


Making e-commerce sustainable


With e-commerce’s environmental impact a growing concern, a host of brands are finding novel, more sustainable ways to sell and deliver goods.

Can luxury be synthetic?


From Loro Piana cashmere to charmeuse silk, luxury material tends to be rare, hard to produce, and almost always of natural origins. But a growing number of innovative manufacturers are offering synthetic alternatives – potentially changing our perceptions of a precious material.

How luxury is reinventing experience


In a time when almost every brand is doing ‘experiential’ marketing, how can luxury brands stand out?

Millenial parents


Non-traditional, honest and ultra-informed, millennial parents are disrupting the way society and brands address families.

The product-less store


Finding its role in a digitised world, offline retail is forgoing merchandise altogether.

Instant luxury


How prestige brands need more than just their heritage.

Post-Meal: Snacking as the Future of Eating


How our meals are downsizing and multiplying.

Career Resilience


With technology and AI set to revolutionise the workplace – how will Generation Z adapt?

Taking the long view


Brands that communicate long-term planning are gaining credibility in an uncertain environment.