A brand consultancy built on a deep understanding of lifestyle consumers and modern luxury

News

Can luxury be synthetic?

27.03.2019

From Loro Piana cashmere to charmeuse silk, luxury material tends to be rare, hard to produce, and almost always of natural origins. But a growing number of innovative manufacturers are offering synthetic alternatives – potentially changing our perceptions of a precious material.

How luxury is reinventing experience

16.08.2018

In a time when almost every brand is doing ‘experiential’ marketing, how can luxury brands stand out?

Millenial parents

13.03.2018

Non-traditional, honest and ultra-informed, millennial parents are disrupting the way society and brands address families.

The product-less store

19.02.2018

Finding its role in a digitised world, offline retail is forgoing merchandise altogether.

Instant luxury

13.02.2018

How prestige brands need more than just their heritage.

Post-Meal: Snacking as the Future of Eating

26.09.2017

How our meals are downsizing and multiplying.

Career Resilience

01.08.2017

With technology and AI set to revolutionise the workplace – how will Generation Z adapt?

Taking the long view

31.07.2017

Brands that communicate long-term planning are gaining credibility in an uncertain environment.

Stepping In

28.07.2017

In a time of institutional failure, a growing number of brands are taking on civic responsibilities.