The consulting partner to luxury and premium brands

For two decades, our consultancy has provided strategic advice to luxury and premium brands, helping them to build and grow their businesses.

We work holistically across category, consumer and culture, providing clients with research-driven perspectives on the changing brand environment.

Our offer:


    Examining brand health, measuring impact, and uncovering immediate opportunities for growth.


    Building a distinct position for brands that is clear, competitive and compelling.


    Maximising brand equity through informed plans that capture new markets, categories and consumer spaces.

Our clients:

Agent Provocateur, American Express, Bacardi, Budweiser, Burberry, Chanel, Christie’s, Coca-Cola, Credit Suisse, ESPRIT, Filippa K, Frieze, LG, Loro Piana, Marriott International, Melia Hotels International, Molson Coors, NetJets, Samsung, Shangri-La, Sony Pictures, Universal Music Group, Unibail-Rodamco-Westfield, YOOX Net-a-Porter Group

How we work:


    Our global network keeps us informed on how aspirational consumers think, live and spend. We leverage this through qualitative and quantitative methods to inform product, service and experience.


    Culture is increasingly the currency of premium and luxury brands. We help clients navigate global cultural change and identify ways to build their brand’s cultural equity.


    We boast extensive understanding of the reality of today’s premium and luxury categories. It means our work is applicable, tactical, and has impact from day one.

"With their strong work ethic, professionalism and fantastic team, SCB Partners has over the years delivered consistently strategic work that has thoroughly impacted and become embedded within our organisation, and has been consistently praised by stakeholders across the business."

Vanessa Luen, Head of Consumer Insights, Strategic & Development Marketing UK/Europe, Unibail-Rodamco-Westfield

"We’ve worked with SCB Partners for many years and count on their team as an integral part of our strategic process. Critically, SCB Partners has developed a deep understanding of our business and their work forms the basis of our extended brand strategy as a group. From brand valuation to benchmarking and customer journey analysis, SCB Partners has consistently demonstrated value by delivering top-line insights focused on bottom-line performance."

Tony Cortizas, Vice President Brand Strategy, Meliá Hotels International

"Throughout all our projects together, SCB Partners has used their qualitative approach to develop a deep knowledge of the aspirational consumer. The team always delivers well considered, thoughtful and nuanced insights and ideas that stand out in an information overloaded world. With a truly collaborative process between our teams, they have allowed us to build stronger strategies and better outputs."

Camille Hammerer, Head of Trends & Future Insight, Samsung Design Europe
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