A brand consultancy built on a deep understanding of lifestyle consumers and modern luxury
News
Next Gen Culture
12.11.2019
SCB Partners team up with Boiler Room Brand Labs to demonstrate how today’s prestige brands can successfully captivate young, cultural audiences
Activating Art
08.10.2019
SCB Partners sits down with our network of art world insiders to get their perspective on how brands can successfully carry out activity within art.
Making e-commerce sustainable
28.06.2019
With e-commerce’s environmental impact a growing concern, a host of brands are finding novel, more sustainable ways to sell and deliver goods.
Can luxury be synthetic?
27.03.2019
From Loro Piana cashmere to charmeuse silk, luxury material tends to be rare, hard to produce, and almost always of natural origins. But a growing number of innovative manufacturers are offering synthetic alternatives – potentially changing our perceptions of a precious material.
How luxury is reinventing experience
16.08.2018
In a time when almost every brand is doing ‘experiential’ marketing, how can luxury brands stand out?
Millenial parents
13.03.2018
Non-traditional, honest and ultra-informed, millennial parents are disrupting the way society and brands address families.
The product-less store
19.02.2018
Finding its role in a digitised world, offline retail is forgoing merchandise altogether.