A brand consultancy built on a deep understanding of lifestyle consumers and modern luxury


Next Gen Culture


SCB Partners team up with Boiler Room Brand Labs to demonstrate how today’s prestige brands can successfully captivate young, cultural audiences

Activating Art


SCB Partners sits down with our network of art world insiders to get their perspective on how brands can successfully carry out activity within art.

Making e-commerce sustainable


With e-commerce’s environmental impact a growing concern, a host of brands are finding novel, more sustainable ways to sell and deliver goods.

Can luxury be synthetic?


From Loro Piana cashmere to charmeuse silk, luxury material tends to be rare, hard to produce, and almost always of natural origins. But a growing number of innovative manufacturers are offering synthetic alternatives – potentially changing our perceptions of a precious material.

How luxury is reinventing experience


In a time when almost every brand is doing ‘experiential’ marketing, how can luxury brands stand out?

Millenial parents


Non-traditional, honest and ultra-informed, millennial parents are disrupting the way society and brands address families.

The product-less store


Finding its role in a digitised world, offline retail is forgoing merchandise altogether.

Instant luxury


How prestige brands need more than just their heritage.

Post-Meal: Snacking as the Future of Eating


How our meals are downsizing and multiplying.