A brand consultancy built on a deep understanding of lifestyle consumers and modern luxury
From Loro Piana cashmere to charmeuse silk, luxury material tends to be rare, hard to produce, and almost always of natural origins. But a growing number of innovative manufacturers are offering synthetic alternatives – potentially changing our perceptions of a precious material.
In a time when almost every brand is doing ‘experiential’ marketing, how can luxury brands stand out?
Non-traditional, honest and ultra-informed, millennial parents are disrupting the way society and brands address families.
Finding its role in a digitised world, offline retail is forgoing merchandise altogether.
How prestige brands need more than just their heritage.
How our meals are downsizing and multiplying.
With technology and AI set to revolutionise the workplace – how will Generation Z adapt?
Brands that communicate long-term planning are gaining credibility in an uncertain environment.
In a time of institutional failure, a growing number of brands are taking on civic responsibilities.